Coral Brasil arrives in New York

Coral Brasil arrived in New York. North American Sales joined Coral to represent the brand in the most popular city of the United States.

 

The expansion news came along with a novelty regarding the valuation of the origin of cachaça in the North American country: since April, to be called cachaça, a beverage must be necessarily produced in Brazil and must comply with Brazilian standards of identity and quality.

 

The law made cachaça to be recognized as a product of exclusive origin in Brazil and no longer be known as “Brazilian Rum”.

“We are very happy with our arrival in New York, even more at this moment of strengthening of the Brazilian identity abroad and the recognition of cachaça as a typical Brazilian beverage, an action that may elevate the potential for commercialization in the United States”, celebrates Pablo Alles, manager of Coral Brasil.